The current retail leadership remains intact and Hurley has added several positions. Terms of the transacti NIKE, Inc.

The shift will ultimately allow for growth and partnerships outside of a star athlete roster. Our model allows companies with a broad range of capabilities to manufacture the best, hottest and most innovative products in the market. The current field team is extremely valuable and continues to ensure the stores enhance the level of service and product offered to the Hurley customer.With Surf premiering at this Summer’s Olympics, and the core DNA of the brand, Hurley’s current marketing proudly includes top athletes and brand ambassadors like Kolohe Andino, Yet while Surf is still Hurley’s top priority and the soul of the brand, broadening Hurley’s scope overall has required a few changes to the Surf program.

The future looks bleak as the company seeks to improve the brand’s bottom line. Gindi stresses “the importance of youth programs and community outreach.”In the most recent years, the athlete program was not aligned with the business, in order to survive there had to be change. While the plan is to grow the more broadly and diversify the product categories, the intent is to have Hurley remain a premier resource in Surf and beyond.”The Costa Mesa site, where Hurley was born, remains crucial to the global strategy as it is a testament to the brand’s heritage and future Development. Focusing on what Hurley represents, the new plan encompasses much of the original Hurley vision: to be the epicenter of all things Surf, Skate, Snow, Art, Music & Culture. Bluestar Alliance, founded in 2006 by Joseph Gabbay and Ralph Gindi, owns, manages, and markets a portfolio of consumer brands including Hurley, …

“Bluestar has had huge momentum since we established the firm in 2007,” commented Joseph Gabbay, Chief Executive Officer of Bluestar Alliance.“Bluestar is a premiere brand management and marketing company and Hurley is a pinnacle asset with a long runway of growth ahead. “The quality of the product will continue to be the best in the market, and the retailers we work with will remain within the scope of the current Hurley customers.
“We have worked diligently to bring on companies who can offer the best product available to the market—and in turn to the Hurley consumer. All rights reserved. Having also absorbed important members of the Hurley team, they are poised to expand the category with industry-best talent in design, merchandising, sourcing, marketing and sales. According to CEO, “When we acquired Hurley we outlined three priorities,” said The business has quickly transitioned into the newly licensed model. NIKE, Inc. (NYSE: NKE) announced today it has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC.
Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.All of the brands within the Bluestar Alliance portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Bluestar Alliance Closes Acquisition Of The Hurley Brand NEW YORK, Dec. 6, 2019 /PRNewswire/ -- Bluestar Alliance, LLC (BSA) announced today that it has completed the acquisition of Hurley International, LLC from NIKE, Inc. "Bluestar has had huge momentum since …

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base.

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