Competition is fierce, but businesses have an unprecedented opportunity to help advertisers reach target audiences.Standardized and consistent audience segments across publishers.Advanced analytics based on machine-learning and big data.Greater clarity and visibility into programmatic ad buying and campaign reporting.Omnichannel sales based on data-driven automated platforms ensuring full visibility.Extend advertising inventory to small and medium businesses—at scale.Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.Solve key challenges and take advantage of opportunities to transform your advertising business to better monetize your inventory and audiences.Innovative data-driven platforms and capabilities that help you successfully compete in the new advertising ecosystem, with agility, and scale.Build, launch and manage ubiquitous advertising products. Now it … Customer experience matters more than ever, yet designing “great” experiences that perform is a universal business challenge. Agreeing that the ramping up of its digital agency offering would eventually see Accenture on a “collision course” with its auditing business, Rob RakowitzInitiative Lead for the Global Alliance for Responsible Media within the World Federation of Advertisers (WFA) highlighted his concern at the potential ramifications.“We’re at an inflection point where the media supply chain needs more clarity – clients, agencies, and media owners need more independent oversight to ensure that promises on performance and quality are delivered. By exiting this category it creates a hole in an industry that needs rebalancing, and one less player doesn’t advance that need.

We take a holistic approach that combines creative, content, data and technological expertise to translate brand vision and business goals into customer engagement strategies and business results.With our help, you'll delight your customers with relevant, elegant, and intuitive experiences. Industries quarterly call, “this is not a new problem.” It is one the company had dealt with “client to client for a long time,” and usually, he added, “we mutually agree on who But he denied previous reports that WPP had “put out an edict” that it would not participate in Accenture-led reviews.He said in cases where such Manzoni partners with Accenture to reinforce its leadership position in advertising. Insights "Rivals such as WPP are said to have refused to enter pitches against the management consultancy as Nicki Mendonça explained the situation to The Drum not long after joining to lead Accenture Interactive Operations.“When you prick an elephant’s arse, the elephant screeches,” she said of the pushback. The IPA in 2018 blasted as a “As part of the plan, we will work with clients to fulfill existing commitments and support their transitions,” a spokesperson said in a statement. “comfortable” if concerns about such separation weren’t an issue at all.Separately Wren applauded WPP’s public comments on the issue while stressing to analysts on a We’ve gone from looking at a conflict of interest for one company to looking at an industry with less and less oversight – and that’s not a good thing.”The industry is already set to look to companies such as Ebiquity to fill the void. He added: "We are already focused on all the pieces that are related to media placement so it was a natural extension for us to help our clients deliver more hyper-relevant customer experiences through digital media.

Structured yet flexible, and agile without losing accountability – that’s what defines us. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row, and was named a 2019 Most Innovative Company in Advertising by Fast Company. This poses a significant challenge to publishers and platforms that currently lack the similar capabilities to capture, analyze and quantify advertising impact.Our attribution studies address publishers’ data and analytics capability gaps to uncover the return on advertising spend that industry stakeholders increasingly require. How do you create meaningful customer experiences? With our innovative content marketing strategy, we will ensure that your message reaches the right audience at the right time.

About Accenture Accenture has confirmed that it plans to “ramp down” its media auditing, benchmarking and agency pitch services later this year amid accusations the businesses conflicted with its media output. READ MORE Wire Stone joins Accenture Interactive Today, however, MediaCom USA has flipped that familiar script by convincing an Accenture veteran to return to the agency world.

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