Indies tend not to (with the notable exception of Taylor Swift, think Arcade Fire, Bon Iver, Arctic Monkeys, Vampire Weekend…).

I also post daily on my popular music production blog and Music 3.0 music industry blog. Business News Digital Labels & Publishers Billboard decides 1250 streams equals one album sale (so long as the listener was paying) By Chris Cooke | Published on Wednesday 2 … There was a time when labels supported those artists they believed could make it and would invest in 3 or more releases often underwriting tours as well.With piracy, small airplay payouts and loss of recorded music sales, we’ve deincentivzed the industry and private parties from investing in talent. Because how can a young person or anyone without an understanding of the consequences of their decision argue for paying for something they can get for free?“Your an idiot to pay for music.” If I didn’t understand the consequences of not supporting artists and had idiots running around saying ‘there’s more music than ever’ I probably wouldn’t pay either.Interesting to include streams. They just needed to come up with a formula that made the old (and still) bosses happy.These are the subtleties that people like Daniel Ek play upon to create legitimacy for streaming and Billboard lamely complies. Not sure why people are debating about this.Thank you Paul Resnikoff for you real approach to the structure of music and how it relate to the artist. As far as their negotiating these deals, I do believe they are built to expire at some point and will be renewed with far stronger negotiating leverage on the next term. RIAA says 1500 streams equals one album sale, updates gold and platinum certifications ... streaming having been added to the tally for the RIAA’s so called Digital Single Awards in 2013. Those pesky indies have been making headway over the last few years and this will help stifle that some.The majors specialize in pop singles (Meghan Trainor, Tove Lo, Ariana Grande). Some sell a tiny amount of CDs, some find a way to sell a ton. This addiction to the gadget’s “free” nectar comes at the expense of fellow human beings and compensating them fairly. When you buy the whole album you get the album tracks that you wouldn’t buy individually.Which, btw, begs the question if it makes sense to include streaming at all?Why wouldn’t it? Who can argue that building committed followers is the key, the problem is we’ve stripped these guys of the ability to make money.It really comes down to where you are in the discussion. RIAA has been counting streams as record sales for a few years now, but just how many streams does it take to go platinum or gold? “For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the gold and platinum programme has adapted to recognise the benchmarks of success in an evolving music marketplace”, says RIAA CEO Cary Sherman. The benchmarks for each award still stand at 500,000 sales for gold and 1,000,000 sales for platinum.

An artist needs to sell 500,000 copies of a single record for it to reach a gold benchmark and 1 million to go platinum. My coverage focus spans streaming platforms, artist royalties, format disruption, the vinyl resurgence, copyright battles, startup struggles, and financing/m&a. You needed 500,000 sales to be considered a minor hit - today it's 50 million streams. We’ve been experience this since Napster. Etc., etc.The majors set the terms by agreeing to lowered royalty rates in exchange for huge, up front deal fees, minimum revenue guarantees (not tied to performance) and equity positions. It was the most embarrassingly superficial lyrics I could ever imagine writing. And that payment keeps going forever, unlike the one-time upfront payment for a CD, vinyl record or download. I can just hear Eric Cartman ranting and raving to his mother about how lame CDs are and how all the cool kids steal it from Youtube. For example, if your track gets 100,000 paid streams across the various online music & video platforms like Spotify, YouTube, Apple Music and other, they will be counted as 1,000 sales by the charts and included in your final sales total, whereas you'd need 600,000 free streams to generate that same number. 150 streams = 1 track sale seems reasonable enough.

Having said that, my expectation is that we’re on our own and that is far more real than the future of music is streaming.Digital distribution is not just a pass through situation. It doesn’t matter if you get 5000 streams worth $0.001 or a single stream worth $5 — the artists would still make the same money.

Also, she’ll still win, don’t worry.This change is the direct result of pressure put upon Billboard & SoundScan by the major labels – led by Universal. That’s a big part of today’s self-aggrandizing movement in music. I'm the founder and publisher of Digital Music News, the authority for people in music.

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