Despite the popular misperception that business success or failure often occurs suddenly, Collins asserts that it more typically occurs over the course of years, and that both only transpire after sufficient positive or negative momentum has been accrued.Collins describes the advantageous business cycle that, in some cases, can foster the transition from Although many of the conclusions of both of the books overlap, Collins notes that Chapter 4: Confront the Brutal Facts (Yet Never Lose Faith)Chapter 5: The Hedgehog Concept (Simplicity Within the Three Circles)Chapter 4: Confront the Brutal Facts (Yet Never Lose Faith)Chapter 5: The Hedgehog Concept (Simplicity Within the Three Circles) When confronted by predators, the hedgehog’s simple but surprisingly effective response is to roll up into a ball. When you know you need to make a people change, act: ” The good-to-great companies showed the following bipolar pattern at the top management level: People either stayed on the bus for a long time or got off the bus in a hurry. Good is the enemy of great. Chapter 1: Good is the Enemy of Great. Conversely, there may be activities at which you could become the best in the world at but do not presently have a competence.To get insight into the drivers of your economic engine, search for the one denominator (profit per x or, in the social sector, cash flow per x) that has the single greatest impact.G2GC’s set their goals and strategies based on understanding as opposed to bravado.The concept of a “Council” (a method to determine your HC) is discussed at great length on page 117.It took 4 years on average for companies to find their HC.Retain faith that you will prevail in the end, regardless of the difficulties…..And at the same time ……Confront the most brutal facts of your current reality, whatever they might be.Most companies build their bureaucratic rules to manage the small percentage of wrong people on the bus, which in turn drives away the right people on the bus.Avoid bureaucracy and hierarchy and instead create a culture of discipline.Responsibility accounting – Where every dollar spent, earned, invested, etc. You will likely find a potential L5 leader at work.The G2G leaders began the transformation by first getting the right people on the bus (and the wrong people off the bus) and then figured out where to drive it.The key point of this chapter is not just the idea of getting the right people on the team. As such, Collins asserts that the much-touted trend of bringing in a celebrity CEO to turn around a flailing firm is usually not conducive to fostering the transition from The next factor that Collins identifies as part of the Collins also underscores the importance of maintaining rigorousness in all personnel decisions. Four ways to do this:The One Thing You Need to Know Summary | PDF, Chapters & Review of Marcus Buckingham’s BookCovid-19 Key Business Events & Keywords | Local Coronavirus Marketing Plan

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