The shell shape of her carry-on bag is modeled after the back of a London double-decker bus, she said, while the It’s an acknowledgment, if any were needed, that contemporary travel has become the new caste system, but Ms. Gucci sees it as reality.“What can I say, I got brought up around the best of the best and that’s what I know and want to pass on,” she said. It’s a great city – perhaps the greatest of them all.”I ask her what it is that captures her. Patricia Gucci started life as a secret, whose birth out of wedlock in 1963 – the halcyon days for the brand beloved by royalty and the international party crowd – could have brought ruin for her father and the business he had so successfully shaped. She “grew up fast”, going straight from school into Gucci (in fact, her engagements started when she was still a teenager) so there was no room for any role model other than her father, she says, which may be surprising to some given the way things started.“To this day, he remains my greatest role model, and even though he’s been gone for 30 years I still feel his presence over my shoulder.

“It’s likely that we’ll have to make some permanent changes to the way we live. “Some of my earliest memories recall the smell of Italian leather and the buzz of the Gucci workshops with my father. ‘Quality is remembered long after price is forgotten,’ he used to say, and this is a principle I followed when I set out to create my carry-on. “There’s the 1970s fashion pioneered by Vivienne Westwood with her boutique on the King’s Road; the music scene sparked by Malcolm McLaren and the Sex Pistols, the tailoring tradition of Savile Row, the Queen. By “Characteristics which influenced me and many of the choices I made throughout my life. City life is great, but it took a global pandemic to make us realise how much we prefer being surrounded by nature. I learned from him the importance of loyalty, high standards, perseverance and family. I also like its scale, which makes it more liveable than most other capitals around the world. Soon after, my father died. AVITEUR is a luxury travel and accessories brand founded by Patricia Gucci. I kept busy, stayed in touch with family and friends on Zoom, and did my best to adjust to the new reality. Luxury London is not responsible for the content of external sites.

As the only granddaughter of Guccio Gucci, founder of the world-conquering Gucci brand, Patricia Gucci has designer DNA running through her veins. Imagine having one of the most famous last names in fashion. “It feels familiar,” she says, “not necessarily because I was born here, but because it’s cosmopolitan and easy to blend in. Though my mother isn’t quite sure why I am doing what I’m doing, I really feel my father’s presence here.”

I ask her how the current situation compares to challenges she’s faced in the past? Although she was born in London, Gucci was smuggled back to Vatican City and hidden from the world, and the rest of the Gucci family. Factories were forced to close at the beginning of March and for three months our operations were at a standstill. “I’ve always liked the idea of creating a wellness centre on my property in the Californian desert, which you never know, I might do one day!”And if Gucci could change one thing about the world we’ll be returning to, post-coronavirus, what would it be? I also love colour – in both my outfits and my décor at home.”Gucci’s favourite design pieces of all time include her Gucci bags from the 1970s, her vintage Bulgari watch, and anything from Apple. “Italy was among the hardest hit by the crisis and the country was quick to react.

Notably, there are absolutely no logos.I ask Gucci what prompted her new venture, when she already has a ready-made fashion powerhouse at her feet. Last year, she enjoyed a family holiday in Tulum and would love to explore more new places with her family. "When in search of advice today, Gucci turns to her mother and partner Gregory, who always has a positive outlook regardless of the circumstances.

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