The projected toll across 17 Arkansas counties was nearly 5,000 dead and nearly 100,000 homeless. For most of his career, his often far-fetched statements were relatively unknown to the media or general public.However, Browning developed a following among businesspeople involved in industries like banking, brokerage, and farming equipment — people who had a stake in agricultural futures and focused more on results, rather than sound science, as the driving factor in their decision-making. The empty field across from the town’s historical museum was flooded with satellite vans and reporters from as far as the U.K. and Japan, for whom one harried Southwestern Bell employee had toiled to set up 40 extra phone lines. One downtown bar held a daylong party.The reason for the contradictory scene was this: New Madrid is the namesake of a seismic zone spanning several states in the lower Midwest and South that was the site of some of the largest earthquakes in recorded North American history. The report also knocked down Browning’s claims of successful previous predictions — a major factor in capturing the attention of the public and the media.In the case of the Prieta quake, the council found, an audience member’s recording of Browning’s talk 10 days earlier showed he said “there will probably be several earthquakes around the world, Richter 6 plus, and there may be a volcano or two” around Oct. 16, 1989. Stewart said he had seen Browning on a taxpayer-funded trip and felt obligated to report to his colleagues.“I was just trying to make a firsthand, accurate report on what Iben Browning had said and what he did and who he was and what his qualifications were,” he said. By Sunday, Dec. 2, holiday events across the region, including New Madrid’s annual Christmas parade, had been canceled.

Nestled along the banks of the Mississippi River, New Madrid is the seat of a county dominated by soybean and cotton fields.

“Everybody exchanged stories of who they had talked to for a week or two. While she she would do more research on the person behind a prediction if one were ever again to rise to the level that Browning's did, she says she'd probably take precautions nevertheless.

“If someone else doesn’t see it, well, that doesn’t mean I don’t … But it gets you into trouble with people that don’t see those same things.”The USGS seismic hazard map, however, still burns red. In fact, there were no quakes magnitude 6 or larger anywhere in the world between November 25 and December 10.Browning died of a heart attack less than a year later, in July 1991. CUSEC’s Wilkinson said the scientific consensus is that, in the next 50 years, there’s a 7 to 10% chance of an earthquake the size of the 1811–12 quakes in the New Madrid region.

Just don't ask for the date.The town of New Madrid sold t-shirts on "Quake Day"In its entirety, the NMSZ is made up of several fault lines that stretch about 165 miles from the town of Marked Tree in northeast Arkansas through portions of Missouri, Tennessee, and Kentucky to Cairo, the southernmost city in Illinois. In a 1990 interview with United Press International, a Northwestern University geologist dubbed Dec. 3 “the greatest non-event since Browning’s prediction brought awareness to a seismic zone much less well-known than counterparts in the western United States. I think that everybody ought to take him seriously.” The next month, the director of public safety in Sikeston, Missouri, told Allen: “Even if he isn’t correct, he’s doing a great service for emergency preparedness, because people are finally listening.”It wasn’t a large one — magnitude 4.7, on the same scale as about 20 quakes in the region since the beginning of the 20th century. Greg Hempen, a geophysicist who worked for the U.S. Army Corps of Engineers back in 1990, calls what happened “a double-edged sword.” Sure, it increased awareness. The quake, centered in Charleston Missouri, had an estimated magnitude of 6.8 on the Richter scale. But for individuals who spend months or years in the region, the potential to personally experience one gradually adds up. The Faultline Express Band played quake-related songs by the levee.

He traveled the country to give lectures, worked as a consultant, and sold subscriptions to Browning highlighted Dec. 3, 1990, as a day of “increased geological activity” as early as 1985, although he didn’t say precisely where.

Instead, he released a statement saying Browning’s prediction “has been neither verified nor disproven by the scientific method at this time.”Allen had been doing his own digging.

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