Seeing the increasing need to integrate key elements of SCM (e.g. In some cases brands even don’t know who the producer of their products is and in which condition as some of the brands are sourcing their products through agents who have a supplier network. Vrontis & Vronti (2004) mention a diversity of factors, including socio-cultural, legal/political, physical, environmental, technological, demographic, competition and economic that determine whether the marketing mix can be standardised for all customers or whether it needs to be adapted to suit specific market conditions. Value creation should also have a broad approach involving social as well as economic parameters. Outsourcing trend by the western brands enabled lowering the price of the product. We illustrate how engineering schools and business schools can use a regional approach in a globalized world, aiming for economic growth. Apparel processing is, therefore, manual type operations and consumes a lot of physical and time resource. Especially, when the distribution centres are dealing with many different countries, they have to deal with country-specific labelling, regulations etc.Sen (2008) also mention that in order to compress the time from placement of the retailer’s order to the consumer’s purchase, responsibilities are often shared with the manufacturer where they are labelling products with retailer’s price tags, preparing them on hangers and in some case shipping them directly to stores. In order to remain competitive, many corporations feel they must send some of their jobs offshore because their competitors have already done so (Shelton & Wachter, 2005). So the demand is seen already before real fast fashion trend started and the trend of fast fashion just not evolved suddenly. (2008) mention textile-apparel SC is relatively complex because it encompasses several chunks of manufacturing processes such as fibre and yarn processing, fabric manufacturing/finishing, garment manufacturing and retailing. High volatile product group’s demand is very unstable and influenced by weather, films, or even by celebrities.
Further research through specific case study can examine how the less fashion-sensitive brands can adopt and benefited by DSCM. The impact of the change is multidimensional, and its influence on the business is big.

Sen (2008) provides the process description where assembled garments are labelled, packaged and usually shipped to an intermediate warehouse before shipping to the retailers’ warehouse. (2007) one of the major market developments has been that modern fashion has become democratized and egalitarian. the vertical integration process in which steps of production and/or distribution of a product are controlled by a single company or functional entities of an enterprise, in order to increase that company’s or entity’s power, mainly in terms of cost or time efficiency, in the marketplace.

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